Continuing this week’s focus on the CoolTown Program…
Do businesses believe in CoolTowns? Absolutely, as long as CoolTowns attract creative talent. The world’s largest companies understand this:
“Keep your tax incentives and highway interchanges, we will go where the highly-skilled people are” – Hewlett-Packard CEO Carly Fiorina in a presentation to the National Governors Association in 2002. It shouldn’t be a coincidence that HP’s slogan is “Invent”, nor that HP has a tech-oriented cooltown program of their own.
– Smaller companies do as well: Charles Brewer, founder of Mindspring/Earthlink, desperately sought a CoolTown to relocate his 3000 employees before he had to settle for an office park.
– Finally, entrepreneurs, free agents, and small business owners seek creative places above all else, for they are the creative class.
OK, we’re committed to becoming a CoolTown. What are the next steps?