BusinessWeek: The Vanishing Mass Market

BusinessWeek: The Vanishing Mass Market (New poll up!)

BusinessWeek: The Vanishing Mass Market

The new American aspiration is to stand out from the crowd, not keep up with the crowd.

The July 12, 2004 cover story of BusinessWeek features the shift from a mass media, mass production economy to an individual-targeted, mass customization one. People don’t want to be normal and part of a consumer crowd, they want to be unique yet part of a real community. This graphic from the magazine illustrates this well.

How does this apply to our communities: our neighborhoods, workplaces and nightlife? That’s what this web site is all about!

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