Q&A: How do you build for younger audiences when the boomers are in charge?

I’m in Utah this week visiting small towns that may by interested in the CoolTown concept

This was asked by an economic development director when the idea of revitalizing a long-ignored downtown with gen xers/yers was introduced.

The simple answer is that we’re not asking the younger crowd to take charge. We’re just focused on better providing for what the customers want, and in many ways, the younger generation is the customer base for the baby boomers.

Another city official said it best when he wanted a fun, safe place where his kids could hang out, aware that such a place would be a better draw if his kids were asked what that should be.

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