The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life. That’s the name of economist Richard Florida’s signature best-seller that’s defining economic plans for cities, states and countries. The message behind the numbers is simple: if you want to create jobs, you’ll have to find creative people, and those people gravitate towards creative industries and creative amenities (nightlife, restaurants, entertainment, recreation).
The book is filled not only with hard economic evidence, but delves into the workforce and cultural trends that can help revitalize our cities and small towns. What happens when creative people and businesses concentrate on one place? Check out these two Fast Company magazine articles for the big picture: Where are you on the talent map? by Florida, and the small picture – a brief article about a truly creative woman who is indirectly transforming her neighborhood.