Can a CoolTown help create jobs?

Yes, yes, yes.

To create jobs, CoolTowns focus on the intersection of three trends:

1. The clustering of local industry strengths, executed by Michael Porter and the Initiative for a Competitive Inner City;

2. An investment in creative people, businesses and industries to generate economic performance, as is statistically proven;

3. The Smart Growth/New Urbanism movement of investing in live-work environments that enable social interaction and community building.

Stay tuned tomorrow to see what happens when these three trends align strategically…

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