There’s no question the entrepreneurial creatives won’t frequent shopping malls and strip centers (it was even an AOL headline last week), but there’s something they desire much more than the popular-again main street:
The piazza, pronounced like “pizza” with an extra syllable and not like a certain popular baseball player.
Why? Because it’s designed around the concept of being a place rather than a thoroughfare, making it a much better venue for people-watching and people-meeting. It also passes the CoolTown water test with flying colors, something even the best main streets fail at.
This is really all about the evolution of the experience economy, the focus of this week’s blog.