This is a Safeway?

Since just about every large-scale supermarket in today’s ultra-competitive grocery world is a chain, Safeway took it upon themselves to truly fit in… they took their name off the store!

“Townhouse” is the only sign outside the store. There isn’t even a logo in the window. This is a good strategy for how locals can help retain the identity of their own neighborhood without being awash in a me-too assembly line of chains, especially when the only choice is a chain.

Unfortunately, this store wouldn’t fly in a CoolTown… a candy bar goes for a buck and cereal starts at $5. This speaks to why it’s not uncommon for a progressive developer to sponsor the land for a neighborhood grocery store.

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neilkt