Resort: A place frequented by people for relaxation or recreation
Recreation: Refreshment of one’s mind or body after work through activity that amuses or stimulates; play
So, what if a visionary financial group invested in places that people specifically visited to play in, to refresh their minds? Now what if that same group invested in places that people lived in to play, and continually refresh their minds? That’s the notion of a cool town. Thus, a “CoolTown resort” is a pleonasm.
One resort-like innovation of the CoolTown will be time-shares for people who want to get a short-term taste of the creative energy and vibrant social network, a 24-hour mecca of business inspiration, people-meeting and fun. It helps creative renewal if 20% of your population is constantly changing.
Here’s a Gen Y point of view of such an unorthodox vacation destination, Budapest.