How does one interpret a CoolTown market?
In other words, how do you transform the vision of hundreds or thousands of future CoolTown tenants into a built place that is greater than the sum of their opinions?
The simple answer? Talent. More specifically, people who both truly understand the CoolTown market and know how to design and develop communities.
The challenge is that the people with the greatest design and development capability are either no longer part of the CoolTown market or are willing to zoom with or ethnograph them. This is where CoolTown Studios’ partnerships and trust come into play – combining world class designers and developers with a basic knowledge of the CoolTown market with true CoolTowners that have a basic knowledge of design and development.
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