If you think it’s hard enough for a place to have brand status, becoming a lovemark is the stuff legends are made of.
From the web site based on the popular book, Lovemarks: The Future Beyond Brands:
“Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect – but there the similarities end.
Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just canÃ¯Â¿Â½t live without. Ever.
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You donÃ¯Â¿Â½t just buy Lovemarks, you embrace them passionately. ThatÃ¯Â¿Â½s why you never want to let go.”
This is what all communities should strive to be.