Developers target ‘creative’ class with infill projects
Austin is already one of the coolest cities in the country, so it’s no surprise that it has some of the most progressive developers as well, such as Interurban Development, documented in this business article, Developers target ‘creative’ class with infill projects.
Their first two projects are Bel Air – ‘urban lofts on South Congress Avenue’; and SageBrush, ‘bungalows in the heart of Round Rock’. What makes them especially cool is that they truly are affordable, in a world where ‘affordable loft’ is all too often an oxymoron.
Image source: Interurban Development’s Bel Air, presented on their website.
I would like to see more about the ‘creative’ class marketing approach! I’m a graduate architecture student at University of Illinois Urbana Champaign and currently working on my thesis entitled “Urban Catalyst” which focuses on bringing the ‘creative’ class to downtown Champaign. It was a struggle to convince some professors that there is a market and a need to bring ‘creative’ class people to the downtown to bring it to life. I still have not won that battle. I argue that the university has an exceptional amount of creative individuals who attend every year but Champaign does nothing to retain these people when they graduate. Granted, Champaign and Urbana are not the most creative and exciting places to be, but with over 40,000 students next door, why not?