More and more every year as evolving demographics show, with positive results…
– The National Association of Realtors states that the percentage of single female home buyers in the past 20 years has doubled, second only to married couples. Considering their neighborhood buying preferences, expect even an even stronger market for cooltowns.
– Women make up 58% of the undergraduate college population, and rising, which will inevitably lead to more cultural, purchasing and business influence. Considering that 70% of businesses started in the home are by women, the number of women-owned independent businesses will rise as well.
– Combining these two trends, we may start to see a new generation of independent-business neighborhood commercial districts, the holy grail of cooltowns. I know for a fact that a majority of the most successful retail shops in MidCity, Washington DC are women-owned and run.