The ‘crowdsourcing’ economy

This website mentions customer-driven and mass customization as key to economic growth and quality of life, essentially a trend towards authenticity and uniqueness. The most relevant of this movement however, is crowdsourcing.

Crowdsourcing“a business model akin to outsourcing. The difference is that instead of professional vendors, crowdsourcing relies upon mass volunteer participation and self-organization to create content, solve problems, even do corporate R&D”

Thus, crowdsourcing is the industry term to describe how cooltowns will be built, and the specific version of crowdsourcing to building cooltowns is what we’ve long described as the beta community – allowing the group of tenants (residential and commercial) to be involved in the design and development (and by default, the investing**) of their future buildings in the neighborhoods of their choice.

**See August 18, 2006 entry.

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