Beatnik-inspired housing: The Jack Kerouac Lofts
What are the words often associated with Beta Generation writer Jack Kerouac? Free spirit, bohemian, unconventional, counter-culture…
It was only natural that he should provide the DNA for the 60 urban residences to rise from a one-acre lot in Denver surrounded by railyards and vacant industrial buildings dating back to the 1880s, now officially named the Jack Kerouac Lofts. Endorsed by the Kerouac family, it’s not surprising that the developer is Urban Neighborhoods Inc., founded by longtime visionary developer Dana Crawford, who herself has long invested in the counter-culture. JG Johnson Architects is the architect.
Contrasting with the suburban project profiled yesterday, here are some of the comments from buyers that you can only get from a creative urban destination like this:
“I’m just an old beatnik, so I like it. I like the design, too.”
“My [late] husband was a jazz musician and a psychologist, and he would be delighted that I’m living here.”
“I waited two years for it. It has a look that will stand the test of time. It’s a great place for entertaining, and oh how I love that old rustic building across the street. It’ll be terrible if they ever tear that down.”
“We have a view of Coors Field on one side and the mountains on the other. It’s so romantic at night. There’s such an intimacy to it that we enjoy.”
“I like the location right downtown without all the craziness.”
Ohhhhh…not to sound snooty, but this is marketing of the very slimiest kind. It’s like naming a prison after Mahatma Gandhi…
God. .. I have to fully agree with Brendan.
To be authentic in anyway I think that Jack K. lofts would have to be some sort of SRO for wino’s. . .