Developer to crowdsource creative downtowns
It’s not often that you hear a headline like that, and I’m not sure it’s ever been claimed actually, but the real estate development firm, Renaissance Downtowns is committing to indeed, crowdsource downtowns. Not only that, but they’re focused on attracting creatives, with the help of CoolTown Beta Communities.
“Renaissance intends to address the needs of the Creatives by engaging this emerging market through crowdsourcing methodologies that have lead to the success of many technology offerings such as Amazon, Google and Wikipedia.
To address the changing needs of the American consumer, communities will have to provide the following attributes:
â€¢ Active, more engaging environments
â€¢ Artistic and cultural scenes
â€¢ Vibrant 24/7 economy filled with energy
â€¢ Preservation of a place’s history
â€¢ Tolerance (openness and diversity)
â€¢ Economic sustainability and environmentally sensitivity
â€¢ Multi-use transit oriented options
â€¢ Proximity to Mega Regions”
As CEO Don Monti puts it, “Our goal is to understand what the market truly wants, and deliver that to them.”
Focused primarily in the Northeast, the Renaissance team has established a unique Unified Development Approach of public-private partnerships with cities that are transitioning from the industrial economy to the knowledge economy. Renaissance provides the capital for development, at a scale of up to 1500 new walkable downtown residences.
Many of these cities are repositioning their downtowns to better attract knowledge workers to not only compete, but survive. If you’re associated with one of them, you may want to give the development team a call, as they’re in the reconnaissance phase of identifying which cities to invest in. They’ll also be at, and a sponsor of, the placemaking conference of the year, at CNU 17 in Denver, June 10-14, which I’ll happen to be at.
Do you know of any cities where they are currently working?
Here are the cities they’re considering…
New York (Long Island):
This company should really take a look at the Lehigh Valley, a region made up of three rust belt PA cities with a combined population of roughly 300,000. It is an hour from Philly and two hours from NY and struggling to find its identity after losing its manufacturing base. The three cities are Allentown, Bethlehem, and Easton. Bethlehem is home to the largest brownfield site in the country—former Bethlehem Steel lands which are currently being developed by Las Vegas Sands. Home to 6 colleges and one university, All three cities are working very hard at trying to attract and retain educated professionals as well as creatives. The fit would be perfect.