Latest Posts
How does one interpret a CoolTown market?: In other words, how do you transform the vision of hundreds or
The art of interpreting what the market really wants: What distinguishes a successful company from a bankrupt one is how well
Understand your market via ethnography: One of the most effective ways to understand your target market, such
How to truly understand what the market really wants: Zooming: Taking a page from Freaky Friday, the only way one can completely
What? Only 20% of the market follow through?: The industry average says only 20% of potential home buyers who put
Why creatives detest suburbia: Conventional developer: “We look at what’s been financially successful and replicate it.
Myth: The market doesn’t really know what they want: There’s probably no more over-used philosophy in product development. You’d think this
“How do we implement the future of work?”: This is the second of two key questions asked at the First
“What does the future of work look like?”: This is the first of two key questions asked at the First
The 12 Most Walkable Cities: I must admit the foot people really put in some extensive criteria
City downtowns becoming cool again: People are starting to favor the unique establishments of downtown over the
The CoolTown QuickMovie: Once you install the latest version of Quicktime and have good computer